Scan your eyes if you're human, Pinterest declutters, Visa and Mastercard adds AI

👁️ Scan your eyes to prove you’re human

Tools for Humanity (Sam Altman’s startup) just unveiled a hand-held “mobile Orb.” The premise? It’ll be eventually impossible to distinguish humans from AI on the Internet. So you’re gonna have to scan your eyeballs to get a unique ID on the blockchain.

Rollout starts with small businesses, but they want to get to a mobile point of sale device. They’re already partnered with Tinder in Japan, Visa, Stripe, Shopify, Grab, and MercadoLibre. Nothing beats futuristic like scanning your eyeball every time you walk into Costco.

Fun Fact: Tinder’s pilot saw a 60% drop in fake-profile reports once World ID went live. Apparently nothing kills a romance scam like “scan your eyeball first.”

📌 Pinterest Declutters the Feed

Pinterest has been pretty quiet on the AI front, but they just rolled out two tools to tackle the surge of low-effort, AI-generated posts cluttering users’ boards. First, the platform will label Pins that were created or heavily edited by generative AI. Second, a new slider lets you dial down (or up) how many of those AI Pins you see when you scroll. Labels appear this week; the AI-filter slider lands over the next month.

Fun Fact: Internal tests showed that when users cranked the “less AI” slider, engagement with human-made Pins jumped by 23 %—apparently we still prefer inspiration over infinite AI wallpaper.

💳 Visa & Mastercard add AI to the checkout lane

• Visa “Commerce Sense.” Watches what shoppers do at checkout—hesitations over shipping costs, coupon hunting, cart edits—and offers real-time nudges: a free-shipping code, Pay-in-4 plan, or loyalty points.

• Mastercard “Smart Cart Assist.” Plugs into online stores, predicts when a shopper is about to abandon the cart, and surfaces a targeted discount or reward to keep the sale alive.

• Amazon “Buy for Me.” Revealed earlier this month, Buy for Me will shop on third party website if it doesn’t offer what the user is looking for.

Abandoned carts cost retailers billions each year. In pilot tests, merchants using these tools saw a 15% drop in cart abandonment and higher average order values. With Visa, Mastercard, Amazon, ChatGPT and everyone else piling onto AI shopping, no one wants to be the last cart left behind.

Fun Fact: During Mastercard’s pilot, the AI flagged anyone copy-pasting coupon codes as “likely to leave.” Popping a better discount right then cut exits by a third.

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